Digital & Social Media
Sometimes a story needs to be seen, not just read, whether through award-winning video (a TSPRA Gold Star for Video Marketing, 2022 VATRE), a district app, or the social feed someone scrolls every morning.
I believe the right medium, at the right moment, can move people to act.
Video
Videos can tell stories that words on a page simply cannot.
I've created videos from scratch, filming and editing them myself; I've partnered with videographers to bring a complete, turnkey vision to life; and I've worked in a hybrid model, shooting footage myself for a videographer to edit into the final piece. However the process unfolds, the result is the same: a district's story, told in a way that's engaging, compelling, and impossible to look away from.
Sunnyvale ISD 2019 VATRE Video
My videos and photos | My script | Contracted Editing and Voice Over
Sunnyvale ISD Recruitment Video
My videos and photos | My script | Contracted Editing and Voice Over
My videos and photos | Contracted Editing
Winner, TSPRA Gold Medal and Best in Category - Video Marketing Campaign
Sunnyvale ISD 2022 VATRE Video Series
Elgin ISD Auditorium - Bond Update
Elgin ISD Auditorium - Bond Update
My videos, photos and editing
Created by Alexis Monet, Videographer
Social Media
I've managed district social media across Facebook, Instagram, and X, using Meta Business Suite and its analytics to guide what gets posted, where, and when, from Reels versus static posts to native video versus shared links, and everything in between. I build content calendars that keep our community engaged year-round with recurring, recognizable features like #WildcatWednesday and #TeacherTuesday, giving our audience something to look forward to as much as something to read.
Websites and Apps
I've planned, designed, and launched district websites and apps, including work with both Finalsite and Apptegy platforms, building digital spaces that make it easy for families to find what they need and reflect who we are as a district.